Capacity Building for Traditional Market Traders through Sales Optimization and Financial Management Training in Watutumou-2 Village

Agus Supandi Soegoto; Bode  Lumanauw; Deasy  Soeikromo; Andini Pratiwi  Soegoto; Andi Wiratama  Satriani

doi:10.56303/jppmi.v5i1.1107

Authors

Agus Supandi Soegoto Management Study Program, Faculty of Economics and Business, Universitas Sam Ratulangi, Indonesia
Bode Lumanauw Management Study Program, Faculty of Economics and Business, Universitas Sam Ratulangi, Indonesia
Deasy Soeikromo Law Study Program Faculty of Law, Universitas Sam Ratulangi, Indonesia
Andini Pratiwi Soegoto Management Study Program, Faculty of Economics and Business, Universitas Sam Ratulangi, Indonesia
Andi Wiratama Satriani Master of Laws, Postgraduate, Universitas Sam Ratulangi, Indonesia

Keywords:

Capacity Building, Financial Management, PKM, Sales Optimization, Traditional Market Traders

Abstract

Traditional markets face significant threats from modern markets and e-commerce due to superior management and technology. The decline in the number of buyers has resulted in a decrease in the number of traditional markets in various regions. This Community Partnership Program (PKM) aimed to enhance the competitiveness of traders in Watutumou-2 Village, North Minahasa, through Sales Optimization and Financial Management Training. The program involved 29 participants and utilized a multi-stage method: lectures/counseling, hands-on training, and intensive mentoring. Results indicated a significant success rate, with 95% of the 29 participants (including 25 traders and 4 stall owners) being able to understand and apply the materials. Notably, the mentoring stage encouraged in mindset shift and practice. Traders began rearranging product layouts to attract buyers and adopting digital financial recording via smartphones. This program proves that integrated training and mentoring can effectively transform traditional trading patterns into professional business management

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