Understanding Political Party Images: Impact on Loyalty and Solidarity among Party Members for the 2024 Election

Abstract

This study discusses the construction of the image of political parties in increasing the loyalty and solidarity of cadres for the 2024 election. Solidarity from political party cadres describes the organizational system of political parties and also as part of party credibility. This study employed a descriptive-qualitative approach with a case study method. This study concludes that cadres who are well-known in the community became a benchmark for the existence of political parties, but not all of them have a positive impact. In Central Sulawesi, cadres are often a disgrace to political parties by being involved in scandals and corruption cases or sudden transfers between political parties. The method of a political education by political parties is considered very conceptual. In addition to the electability of cadres and legislative candidates, the technique of visiting large organizations is recognized as being able to help build the image of political parties as a political marketing technique